Listen to Our Upcoming Talk Radio Show

How Social Marketing is the Online Word of Mouth? In our radio show segment we are going to talk about the benefits of user generated content. How can it effect your industry, product and services. Any marketing agent will tell you the best form of advertising is word of mouth and now we are going to share with you the value of online word of mouth being used in the Travel Industry. We invited 2 fabulous ladies, Jerri Stephenson and Kristina Wegscheider founders of Do It While You're Young to share their benefits from social marketing that increased contributions with their website and their new book.

Want to know more about your audience or consumer insights and how to use social marketing to increase your value in your business? Definitely tune in, Monday, May 17th at 5pm CST. Or click download the podcast to listen at your leisure. Or call-in the listener line at: (347) 989-8825.

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Burnett Services is Revitalized to Burnett Air Systems

They have been in business since 2000, the former Burnett Services is now Burnett Air Systems. We enhanced their new brand with a new functional website and we are doing web marketing for them. Burnett Air Systems has not only made some major face lifts of their brand, but they still provide heating and cooling equipment, sales, service, and support to the Greater Houston Area and Katy, Texas.

BLOGGING

We are promoting Burnett Air Systems through their own blog at http://burnettair.blogspot.com/ One or many of the experts will blog about their service offers of residential and commercial HVAC installation, maintenance and repair services.

PR RELEASES

We are also producing PR releases through local media websites to talk about general home comfort needs, prevention of HVAC problems, routine checkup promotions and soliciting coupons for special promotions.

Creating Social Media Buzz through Forums

We won't disclose what forums we use, but I will say that it varies on the topic. In the forums we take active reviews from their clients and use their experiences as reviews of their recent new HVAC installation, routine maintenance or emergency repair service, and/or how they could count on Burnett Air Systems for all their home comfort needs. Cross references of phrases and keywords get picked up through search engines where a particular browser is looking for information that a Googler may be researching for their own needs. Some people look for other opinions, reviews of services to make the right decision to choose service company A or company B. Our job is to bring social awareness. Similar to product placement in movies or TV shows.

EBLASTS

CHECK OUT OUR COOL SPECIALS is usually how we will start a call to action to promote Burnett Air Systems in one of their email campaigns to their client or potential client database. These emails is to keep their brand in front of their customers with expert comfort advice that could actually use or to invite them to take advantage of special offers to save their customer from major expense of a breakdown during peak seasons.

WEB ADS

We produce attractive branded ads on various site promotions, ad posting consumer driven directory websites, local media websites that offer best deals in town, discounts or coupons. Click here to see an example of a web coupon: http://www.burnettair.com/actuneupspecial.htm

In every web marketing promotions we do the best that we can to give accurate information about our clients, a link to their website and their contact information to assist in keyword and phrases to be found by their next customer or to continue their relationship with a current client.

Just having a website is okay. But to get the best investment in your marketing you have to promote on all platforms. Driving traffic to your business has to be a constant effort.

Be Clear. Be Seen. Be You.

Adrienne
President of I-SYTES, Inc

Do you need a blog?

Adding a blog to your existing website. A simple quick link to your blog address.

This is not like a new website development that is going to take weeks to produce. Depending on how advance your Blog could be it can be done within hours. In my honest opinion I will confess...I have done all sorts of Blog Applications but I have resorted to cheat.

There...I said it. I cheat. I am using BLOGGER which is an application that is approved by Google. The king of search engines.

Blogging is real simple. You could spend a few minutes of time to hours to blog about subjects and it could be instantly PUBLISHED.

Let me be frank and explain why your website needs a blog.

Google (and the other search engines) love FRESH content. If you had a choice to choose between a static website and a blog, most likely you will go with a blog. The more you update, the more Google will crawl your site, and the more Google crawls your site, the easier it will be for potential customers to find your site and your business.

The key words and phrases used in your content is like bread crumbs to lead back to you.

Be Clear. Be Seen. Be You,

Adrienne

Is Social Marketing considered valuable?

What is SOCIAL MARKETING?
Facebook, MySpace, eBlasts, Blogs, Blogging, YouTube

Basically it is another form of brand awareness. A way to reach a target market that may be interested in your product and/or service. These outlets will allow consumer interaction. Similar to results of word-of-mouth that can be contagious.

It is a great way to interact with your consumer or new relationships.

To have a website is just the beginning. A website is such a valuable asset these days, but you have to do more than just have a page up. Your website should be your voice, a showcase and a wealth of information. It is important to understand that you will eventually have to do something to promote your business. Social Marketing, Web Marketing and Internet Marketing are the most affordable compared to traditional forms of advertising. It is true. You have to stay ahead of the curve, be unconventional and find a way to be different to reach your target.

I love to talk about people and businesses! One of my duties at times is to write press releases and send it out to various media organizations. But sometimes there is such a long wait for a response, or to hear back if they agree to publish your story. So, one day I just started blogging on various media sites, published FREE press releases on some public sites, emailed all of the editors that I could get my hands on and then one day we started noticing the press releases published. The reason why is because we took the initiative to use unconventional methods that it sparked an interest.

Having your information on various blogging sites or having a keyword pertaining to your unique business to lead back to you; like a cookie trail is a very good thing.

Is it time consuming yes? Is it affordable? Yes. Is it valuable? ABSOLUTELY.

The only person that will really be your cheerleader are the ones who will value your relationship and business. They are the ones who will put the effort to get on a soapbox and rave about you.

I hope that you find the best soapbox. They are definitely out there.