Press releases is really an organized way for media representatives to do their job. For them to get the who, what, when, etc. in a letter format. BUT it may take about 3 months prior scheduling for them to get the information out to the public or to get a news anchor to be interested in your subject matter or it comes with a price tag.
So here is my suggestion. Take the press release and format it into a newsworthy article to be read on the world wide web!
This is called web marketing! It is a series of article placement of useful, relevant information in directories across the web that is among other news worthy information. It is another way of getting your business in front of potential customers, again by offering advice they are looking for. Or announcing some fabulous success about your company or a new breakthrough that your business overcame a hurdle that saved millions.
Why would web marketing work?
The purpose of writing press releases or articles has a valuable impact. First inserting press releases or articles on various directories will most likely rank higher in search results than your web site. It has to do with the fact that the constant information changing. It absolutely makes it easier to get your name in front of potential customers or plays a role in brand recognition. It also produces valuable back links to your business web site, which improves your own ranking when certain words are searched. This is a great way you can talk about your business specifically or the services or products you provide.
Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult.
So many media reporters are researching blogs, online press releases and business directories to find the next BIG thing or some local news that would be great to share. Why not be out there as an expert, promote your grand opening, or that you just landed a great business relationship? Your news to your target market, journalists and other bloggers can be read through newsfeeds, search engine searches or other media sites that will ultimately drive traffic to your website or point of sale purchase.
This is something that I love to do. I enjoy sharing exciting news about executives, technology, successful case studies and EVENTS! This an awesome marketing solution to help you connect and engage with target audiences across the world.
Be Clear. Be Seen. Be You.
Adrienne