Monday, May 17, 2010

Online Word of Mouth Advertising: Social Media

Our fabulous show discussed about the Online Version of Word of Mouth Advertising: Social Media Marketing. Joining us will be the founders of Do It While You’re Young, Jerri Stephenson and Kristin Wegscheider. They have created an online Girl's Guide to Travel, Study, Work and Volunteer Abroad with over 4500 fans and several contributing writers. Learn how they started and what worked well with their Social Media Marketing aka "Lemur Marketing". 

Click here to listen.

Adrienne
Web Marketing Expert

Be Clear. Be Seen. Be You.

Saturday, May 15, 2010

Listen to Our Upcoming Talk Radio Show

How Social Marketing is the Online Word of Mouth? In our radio show segment we are going to talk about the benefits of user generated content. How can it effect your industry, product and services. Any marketing agent will tell you the best form of advertising is word of mouth and now we are going to share with you the value of online word of mouth being used in the Travel Industry. We invited 2 fabulous ladies, Jerri Stephenson and Kristina Wegscheider founders of Do It While You're Young to share their benefits from social marketing that increased contributions with their website and their new book.

Want to know more about your audience or consumer insights and how to use social marketing to increase your value in your business? Definitely tune in, Monday, May 17th at 5pm CST. Or click download the podcast to listen at your leisure. Or call-in the listener line at:
(347) 989-8825.

Listen to Isytes on Blog Talk Radio

Wednesday, May 12, 2010

I-SYTES Radio Streaming

I am so excited to announce that I am going to produce a radio show blog about web marketing. My cohost will be Deadline Girl. The show is going to be an audio-listen-at-your-leisure where we talk about business marketing. We will have entertaining guest experts that effect marketing in various ways. We are also going to review case studies so that listeners can hear what others are doing.

I will be posting our upcoming schedule just in case you want to call in to ask a question or shoot us an email to answer on the radio.

Also we will give brief notes on the episodes as well as including our guest speakers.

Be Clear. Be Seen. Be You.
Adrienne
Web Marketing Expert

Thursday, April 15, 2010

8 Tips for Branding, Marketing, Promotions Online

It does not matter what product or service that a person or company is trying to sell there are always similar products or services that are available.  To become the preferred choice in the competitive marketplace, branding online and offline is needed.

Building a strong brand is one of the most important things a person or organization can do to increase visibility, build a good reputation, and become a trusted brand.  Consumers associate a brand with a certain identity.  These identities communicate messages, build credibility, and motivate prospects to buy.

Branding is absolutely vital! It defines a business, but also creates a perception of value. Value or worth that you could potentially bring to your potential clients. We live in an online world. Even Gov. Rick Perry understands this. He is now pushing for textbooks to be a thing of the past and is promoting for students to use the internet in classroom environments. Do you see your brand as valuable? What can you do to strengthen the awareness of your brand?

Below are several tips in building your brand:

1. Be Clear. Be Seen. Be You©.
All marketing messages on your website, logos, slogans, mission statement, brochures, postcards, white papers, newsletters, eblasts, facebook  fan page, advertisements, facebook ads, etc) should be consistent.  Unclear or conflicting messages will cause confusion.

2. Write a press release.
Whenever you launch a new product or service, or a newsworthy event occurs, or you achieve a major accomplishment, writing and distributing press releases online and to print media is a great way to increase visibility. I write a press release every time we launch a new site for our clients. It's like a bread crumb online.

3. Social Media.
Social media is an essential tool. Get involved in conversations, ask questions, give advice, attend workshops, webinars, blog and network with like-minded people.  You’ll be amazed at how quickly your network expands.

4. Testify, Testify, Testify.
Testimonials are powerful because they build brand credibility and trust. On our home page, the first thing that everyone can click on is our own self promo video which features several testimonies from our past clients. Which I personally believe is better than a written quote.

5. Show off and Promote.
It is so neat to show your success and where you have been featured. Whether it is an article featured in a magazine, or a commercial or a live segment...when you have the time list your accomplishments on your fanpage by links, write a quick note why you were there. Talk about what you are doing. Share your blog topics. Show your excitement! Show off your enthusiasm.

6. Be an expert.
So you want credibility? Be an expert in your industry by writing by-lined articles for industry blogs, websites, newsletters, newspapers, or magazines. Create an organizational blog and  produce e-news for clients or database using Constant Contact. Don't be discouraged, you don't need a phD to be considered and expert. Think of it this way, you are in business for a reason. You know your business.

7. Events.
Sponsor a charity event, attend fundraisers and volunteering builds brand awareness and yes it can help the community. Try joining the local Chamber of Commerce which can be a benefit for connecting with other business owners in the community.

8. Partner up.
Cross promotions with non-competing businesses are a good opportunity to expand your market. For instance, if you are a photographer and your niche is family photos, then most likely you should consider cross promotions with your local children's boutiques, dental office, small banks branches, or a local family restaurant.

I love what I do. I enjoy designing brands and promoting brands. I hope that you love your business as much as doing it.

Adrienne
Web Marketing Expert
Be Clear. Be Seen. Be You.



Monday, March 15, 2010

Posh Baby Co Launch Announcement

PoshBabyCo.com Launches: New Website Dedicated to Anyone Who Wants to Find the Perfect Baby Shower Gift, Vintage Furnishings, and Couture Children’s Apparel.

March 15, 2010 (Beaumont, Texas). I-SYTES, Inc.  is pleased to announce the launch of PoshBabyCo.com, a website devoted to moms and sophisticated ladies who are looking for “the place” to shop for unique classy style for your home, baby’s room, and child’s apparel. This website has an easy navigation and ordering process of stocked items featured at the store or items that can only be purchased online.

Posh Baby Co, has been widely acclaimed as an out-of-the-box stylish break-through for the local Southeast area of Beaumont, Texas. They have increased the number of stylish children’s rooms along with incorporating educational toys and one-of-a-kind items that are made by real moms in their storefront. Erica Novak, mother of 3, was always going out-of-town to create her posh style. Her creative seed ignited a mission to open a storefront where she would want to shop.

The store opened the second week of August 2008 and today they have expanded to go on the world wide web.
“We have a lot of stock. I travel to Dallas, Las Vegas and to New York shows picking up a lot of original items made from talented vendors and we want to be able to give more convenience to our shoppers. In fact, we have fans of Posh Baby Co that live in Canada who can’t conveniently shop our storefront so this is a way to be open for them to shop.” Erica says. “There are so many moms that stumble upon products online through Google searches. We hope that they will find us and we become their source for mother-daughter jewelry, custom children’s furniture, adorable children’s attire and just end up taking advantage of everything we have to offer.”
Posh Baby encourages their clients to write a review of the items they have purchased to inform mom and moms-to-be their opinions to help others in their buying decisions.
"It is important that we look beyond the sale and understand that we want to be a benefit to our customers.” says Kara a sales associate at Posh Baby Co.
Posh Baby Co will be expanding their interior design services outside of Beaumont, Texas. In the near future, with permission from their clients, Posh Baby Co will be sharing showcased rooms designed by the in-house design consultants.
“We can’t wait to show off rooms that we designed. From the custom painted walls, exquisite bedding and furniture, and personalized artwork. Each and every room transformed into loving abodes. We absolutely enjoy bringing joy and future precious moments to mom’s.” says Erica.
While the website currently offers items to purchase with new items added daily, Posh Baby Co’s website will be adding a rich feature for moms-to-be, a gift registry for their upcoming baby showers. It will be integrated with MyRegistry.com; an easy way to combine all of your lists in one place. Sure we all want to get the perfect gift but there has never been an easier way to do it online until now. And it is absolutely FREE to use. It is a great way to conveniently announce to your friends and family where you are registered all in one place.

The website offers rich content daily - including beautiful screen shots – ornate crib bedding for babies, toddlers and the chic woman with a couture feel, tiny backpacks, diaper bags for dads, organic baby clothing, skincare, custom wall paintings, cribs, jewelry and so much more!

From their nursery to the master bedrooms, Posh Baby Co. is poised to revolutionize vintage style not only on to moms-to-be, but for anyone that is looking to revamp their living spaces. With the new website, Posh Baby Co. is again demonstrating their deep commitment to support the creative lines from “stay-at-home” moms, assist gift registered users and create a good online shopping experience.



Posh Baby Co is located at:
5955 Phelan Boulevard, Beaumont, TX 77706-6255
For customer service call: (409) 860-3331
www.poshbabyco.com

Wednesday, February 10, 2010

Burnett Services is Revitalized to Burnett Air Systems

They have been in business since 2000, the former Burnett Services is now Burnett Air Systems. We enhanced their new brand with a new functional website and we are doing web marketing for them. Burnett Air Systems has not only made some major face lifts of their brand, but they still provide heating and cooling equipment, sales, service, and support to the Greater Houston Area and Katy, Texas.

BLOGGING
We are promoting Burnett Air Systems through their own blog at http://burnettair.blogspot.com/ One or many of the experts will blog about their service offers of residential and commercial HVAC installation, maintenance and repair services.

PR RELEASES
We are also producing PR releases through local media websites to talk about general home comfort needs, prevention of HVAC problems, routine checkup promotions and soliciting coupons for special promotions.

Creating Social Media Buzz through Forums
We won't disclose what forums we use, but I will say that it varies on the topic. In the forums we take active reviews from their clients and use their experiences as reviews of their recent new HVAC installation, routine maintenance or emergency repair service, and/or how they could count on Burnett Air Systems for all their home comfort needs. Cross references of phrases and keywords get picked up through search engines where a particular browser is looking for information that a Googler may be researching for their own needs. Some people look for other opinions, reviews of services to make the right decision to choose service company A or company B. Our job is to bring social awareness. Similar to product placement in movies or TV shows.

EBLASTS
CHECK OUT OUR COOL SPECIALS is usually how we will start a call to action to promote Burnett Air Systems in one of their email campaigns to their client or potential client database. These emails is to keep their brand in front of their customers with expert comfort advice that could actually use or to invite them to take advantage of special offers to save their customer from major expense of a breakdown during peak seasons.

WEB ADS
We produce attractive branded ads on various site promotions, ad posting consumer driven directory websites, local media websites that offer best deals in town, discounts or coupons. Click here to see an example of a web coupon: http://www.burnettair.com/actuneupspecial.htm

In every web marketing promotions we do the best that we can to give accurate information about our clients, a link to their website and their contact information to assist in keyword and phrases to be found by their next customer or to continue their relationship with a current client.

Just having a website is okay. But to get the best investment in your marketing you have to promote on all platforms. Driving traffic to your business has to be a constant effort.

Be Clear. Be Seen. Be You.

Adrienne
President of I-SYTES, Inc

Tuesday, February 2, 2010

Help, My Domain Is Being Held Hostage by a Third Party

One of my new clients has domain names registered for their website under a third party who setup their phone systems in their office space.

Telecommunications service companies should not DARE offer registering or hosting to any of their clients. This is not their area of true business and it is a manipulative scheme.

After the launch of the new site, we kindly contacted the administrator listed from the third party agent. We asked them to transfer the name back to the site owner. The client has ceased doing business with them a while back. For whatever their reasons were they ended up making another bad decision to go to another competitor that sold them their pitch that they could offer the same services for less. The following competitor "CLAIMED" to have transfered the domain, hosting of the website but that was clearly exposed once we reviewed the Whois (http://www.whois.com) registry. But lets go back to talking about the original third party agent who registered the domain on their behalf.

When the client left the original telecommunications company they had an outstanding balance of $400.00. They were with them for 6+ years which they paid monthly about $900.00. The telecommunications company proceeded to tell me that we will agree to transfer the domain once we have the balance paid.

This is not acceptable. A company that acted as the client's agent in obtaining the domain name has no legal right to request money for it outside of reasonable administration costs associated with a transfer. Their actions can be viewd by legal authorities as extortion in nature and subject to both civil penalties, criminal charges and criminal prosecution. This is absolutely something that a lawyer can break down for further action. Such as if you are prevented from updating your website that leads to hinder your business practice and obligations to your affiliations. Domain ownership and telecommunication financial obligations are absolutely without question are separate issues. Sequentially, they are two separate subject matters.

My recommendation is to give a quick phone call to your lawyer and have him draft a reply to the third party agent explaining to him that because he acted as his agent in obtaining the domain name that he had no legal right to request money for it outside of reasonable administration costs associated with the transfer. Money was paid in 2003 for a domain to be purchased on behalf of the client by the acting agent.

End it with that they have ____ hours to reply or that you would release your lawyer for further action.

Honestly, most of the third party "telecommunications companies" or even webmasters enjoy preying on clients that have little knowledge of the Internet, let alone Domain Name dispute policies and they are hoping that the client will cave to fork over to their demands to get their domain name back. This is why telecommunication companies have no business in your domain.

You absolutely can file a lawsuit to what ever monies from loss of sales $____ amount per day, plus punitive damages and court fees.

Advice to Middleman:

1) SHOW SOME PROFESSIONALISM: Don’t be a troublemaker, if the client leaves...be a professional and POLITELY turn over the domain name and any other digital assets to the new company. There is a reason for them leaving you. Think about it. For starters, you already took advantage of their lack of knowledge about the Internet with the domain registration by putting your name in as owner. Gee I wonder what other corners you are cutting.

2) DOMAIN RELEASE REQUEST: When a client requests to release their domain, simply transfer it back to the client at cost if anything at all. It’s important to point out that an agency’s money should come from development, design, advertising services or marketing expertise it provides, not from holding someone else’s brand name or property hostage. Hosting with you should be an option for the client but you should as a courtesy show them how to host it themselves.

3) DOMAIN REGISTRATION: If you register a domain on behalf of your customer, you should list the registrant as “[your company name] on behalf of [your customers name]“. This way it will be clear and you will not impact your client’s trademark rights.

4) DETAILS ARE IN THE CONTRACT. Who owns the content? Who owns the domain? Don’t forget no one OWNS any domain. They are all rented from registrars.

5) RESULTS OF UDRP ARBITRATION: The complainant must prove each of the following elements to win a UDRP arbitration:

a) The domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights;

b) The domain name owner does not have any rights or legitimate interests in respect of the domain name; and

c) The domain name owner registered the domain name and is using it in "bad faith."

You can read more about this subject matter here by going to the following link: http://www.keytlaw.com/urls/udrp.htm#What Must a Trademark

d) Fees paid by the party that files the complaint could start as low as $1250.00 unless the domain name owner requests a three member panel which could go up to $6,000, in which case the two parties are each responsible for one half of the fee. Attorney's fees and costs are in addition to the complaint filing fees payable to the Provider. A court order may occur to transfer the domain name to the trademark owner and monetary damages for trademark infringement. The winner will get an award from an administrative panel instructing the registrar of the domain name to cancel, transfer or otherwise make changes to the domain name registration.

6) INTELLECTUAL PROPERTY INFRIGEMENT: Lawsuit can be engaged against the acting agent or company. Depending on the information provided on the domain registration listed will be used against you in a court of law. As well as any correspondence that indicates that you are willing to accept money that is not equal to the value of registration fees.

Advice to Business Owners:

1) IT'S YOUR BUSINESS: If a third party or webmaster won't release the domain name...don’t back down. Get a lawyer, and in some cases call the authorities. It may take time and money, but there is a ton of legal precedant in the favor of the true site owner that will protect you. Make sure to contact an attorney who is knowledgeable in this area.

2) OWN YOUR DOMAIN: Everything set up to do with your website should be in your name. Give the web company strict instructions it’s YOU who are giving THEM access to this data, and you are paying them to do this for you.

3) USE A REPUTABLE REGISTRAR: We use GoDaddy.com. Our experience with GoDaddy has proven to be a reliable, fully compliant, accredited registrar with excellent support and business practices. Additionally, they maintain a reasonable price structure for domain registration and a great tool for managing multiple domains.

4) DOMAIN NAME DISPUTE POLICIES: "ICANN is also responsible for accrediting the domain name registrars. ‘Accredit’ means to identify and set minimum standards for the performance of registration functions, to recognize persons or entities meeting those standards, and to enter into an accreditation agreement that sets forth the rules and procedures applicable to the provision of Registrar Services.”

They are the ones who make sure that companies are playing by the rules in terms of making the Internet continue to work as we expect. They also make sure that TCP/IP (the protocol of the Internet) addresses are not duplicated.

ICANN is the place where end users can present claims of misbehavior for those registrars who have official ICANN accreditation. Business news is fraught with accounts of misbehavior, such as requiring additional, undocumented funds for transfers or disallowing the modification of the domain record.

5) THE POWER OF PLASTIC: A credit card must be used with most domain registrars and it is important for you to use your own credit card so you know when and what charges are made in relation to domain registration. Once the process is completed, you will be sent an e-mail receipt and confirmation of the registration information, including your account name, so it’s important that your e-mail address is documented in the registrant section. These are important documents that should be retained as permanent records. Be sure to include the password you selected for your account as well.

No matter how busy you are, knowing that you own your domain is one of the most important steps to launching a successful site and maintaining control over what might be one of your most valuable assets. You should have a URL, a username, and a password that allows you to make any necessary changes to your own domain. You may leave this to your trusted consultant, but you should always know that you have access to this information…just in case. If you maintain control of this information, you will significantly reduce the possibility of being held hostage.

6) HOW DO YOU KNOW IF YOU OWN YOUR DOMAIN? To check ownership of your site, go to www.whois.com and enter your domain name. Even if the site is privately listed (so ownership information is hidden), the registrar of the site should be listed. Alternately, if you go to www.godaddy.com, type your domain name in the domain search, then click the “more info” button. This will keep you aware of your asset.

BE CLEAR. BE SEEN. BE YOU

Adrienne