Web Directory Listings
In the research of working the Houston market a lot of keywords people use to find certain types of companies on industry or business related directories. It is important to be listed on directories. Very similar to traditional advertising methods. Such as picking up the phone book and looking up a category in the yellow pages to an alphabetic list of companies.
FREE is good to an extent as well as paying a one time fee is okay too.
In addition to this if you have not already done so I can create a listing with Google which will list your company name, address, phone numbers, web address, service description, industry category, hours of operation, payment methods and other payment details. The listing will work with Google Maps which has a global effect on locating your company. A postcard or telephone call will be verified by Google within 2 weeks of insertion.
Your company coupons, photos and videos can also be added to your business listing.
What is great about putting Coupons on Google is that your coupon can be placed on relevant local Google searches. Which is a cool way to bring new customers into your business or remind old customers that you are still around.
Google Base tries to give the most appropriate answer from different data sources. If you are selling products you can upload feeds automatically into Google Base and often get preferential placement. You can also upload your business, or special event too.
Also setting up networking business accounts for lead generation on various websites like LinkedIn.
Mainly, getting your business listed on major directories that are considered ranking worthy with minimal costs to no additional costs to you can be done. The more business listings will give you the best opportunity for your customer to find you.
Tuesday, December 1, 2009
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