Pay Per Impression

This is an online advertisement that is a single appearance on a web page.

It is often used in internet advertising.

Each time an advertisement loads onto a user's screen, the ad server may count that loading as one impression. However, the ad server may be programmed to exclude from the count certain non-qualifying activity such as a reload, internal user actions, and other events that the advertiser and ad serving company agreed to not count. For online advertising, the numbers of views can be a lot more precise. When the user requests a web page which creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.

Pay Per Impression (PPI) is used to be able to be cost effective to the advertiser. Instead of Pay Per Click (PPC) which you are hoping that it will lead to turn into a sale this is a form of brand recognition. So regardless if they click or not, the value is your brand being seen. But the majority of choosing Pay Per Impression means you will actually pay for each advertisement clicked.

So your advertisement may be seen by 100,000 viewers but only 500 actually clicked on your ad. Your costs would be the amount agreed by the publisher's demand rate. It could be as low as cents. Which is WAY more affordable than traditional advertising.

People treat Social Networking sites as an authentic part of their lives, so you can be sure you to connect with real people with real interest in your products. Your ads can be targeted to your exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged. And you will be able to monitor the activity with traffic reports.

A good case study came from Facebook. Over 12 months, CM Photographers had generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the ads, 60% became qualified leads and actively expressed interest in more information.

Let me know if this is something that you are interested in because I would love to discuss this further with you.

Be Clear. Be Seen. Be You.

Adrienne