Does Advertising Work?

Advertising does work. The truth is anyone can advertise their business. But very few can do it effectively.

For example, have you ever noticed the Garage Sale signs in neighborhoods? What causes more traffic to go to one sale vs another? Some may be a ripped up weathered cardboard box on a stake with a felt tip marker that says, "GARAGE SALE" with the address and time underneath the heading. Maybe with an arrow to show direction. Next you see at a major intersection or high traffic areas there are a series of staked large bright orange or green neon signs which say in super-thick lettering Garage Sale or Moving Sale with details underneath. Most likely the brightly colored backdrops will attract more attention.

The key to its effectiveness is to put a lot of thought into the planning of your advertising to make sure it is going to be effective as possible. Remember, advertising is a business tool that can be used to attract more customers and ultimately make your business more profitable. Plan your advertising well, be prepared to try new ideas and work at making your advertising stand out from the crowd and you will be well on the way to success.

Have a fabulous day!

Adrienne