Is Social Marketing considered valuable?

What is SOCIAL MARKETING?
Facebook, MySpace, eBlasts, Blogs, Blogging, YouTube

Basically it is another form of brand awareness. A way to reach a target market that may be interested in your product and/or service. These outlets will allow consumer interaction. Similar to results of word-of-mouth that can be contagious.

It is a great way to interact with your consumer or new relationships.

To have a website is just the beginning. A website is such a valuable asset these days, but you have to do more than just have a page up. Your website should be your voice, a showcase and a wealth of information. It is important to understand that you will eventually have to do something to promote your business. Social Marketing, Web Marketing and Internet Marketing are the most affordable compared to traditional forms of advertising. It is true. You have to stay ahead of the curve, be unconventional and find a way to be different to reach your target.

I love to talk about people and businesses! One of my duties at times is to write press releases and send it out to various media organizations. But sometimes there is such a long wait for a response, or to hear back if they agree to publish your story. So, one day I just started blogging on various media sites, published FREE press releases on some public sites, emailed all of the editors that I could get my hands on and then one day we started noticing the press releases published. The reason why is because we took the initiative to use unconventional methods that it sparked an interest.

Having your information on various blogging sites or having a keyword pertaining to your unique business to lead back to you; like a cookie trail is a very good thing.

Is it time consuming yes? Is it affordable? Yes. Is it valuable? ABSOLUTELY.

The only person that will really be your cheerleader are the ones who will value your relationship and business. They are the ones who will put the effort to get on a soapbox and rave about you.

I hope that you find the best soapbox. They are definitely out there.